Книги издательства Profile books

Only The Paranoid Survive
Only The Paranoid Survive
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  1119  

The President and CEO of Intel, the world's largest chipmaker, reveals how to identify and exploit the key moments of change in any industry that generates either drastic failure or incredible success. Under Andrew Grove's leadership, Intel has become the world's largest computer chipmaker, the 5th most admired company in America, and the 7th most profitable company among the Fortune 500. Few CEOs can claim this level of success. Grove attributes much of it to the philosophy and strategy he has learned the hard way as he steered Intel through a series of potential major disasters. There are moments in any business when massive change occurs, when all the rules of business shift fast, furiously and forever. Grove calls such moments strategic inflection points (SIPs), and he has lived through several. They can be set off by almost anything - by mega competition, an arcane change in regulations, or by a seemingly modest change in technology. They are not always easy to spot - but you can't hide from them. Intel's first SIP was when the Japanese started producing better-quality, lower-cost memory chips. It took Grove three years and huge losses to recognize that he had to rethink and reposition the company to become, once again, leader in its field.Grove extrapolates the lessons he has learned from this and other SIPs - for instance the drama of the Pentium flaw, and the SIP brought on by the Internet - to reveal a unique insight into the management of change. He recounts strategies from other companies and examines his own record of success and failure. Only the Paranoid Survive is a classic lesson in leadership skills that every manager in every industry will benefit from. Every manager must assume that something will change - very soon.

Complications
Complications
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  1119  

This is a stunningly well-written account of the life of a surgeon: what it is like to cut into people's bodies and the terrifying - literally life and death - decisions that have to be made.There are accounts of operations that go wrong; of doctors who go to the bad; why autopsies are necessary; what it feels like to insert your knife into someone.

Templars. History and Myth. From Solomons Temple to the Freemasons
Templars. History and Myth. From Solomons Temple to the Freemasons
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  1459  

An order of warrior monks founded to protect pilgrims to Jerusalem, the Templars were among the wealthiest and most powerful bodies in the medieval world. Yet two centuries later, they were arrested, accused of blasphemy, heresy and orgies, and their leaders were burnt at the stake. Part guide, part history, this book investigates the Templar legends and legacy - from the mysteries of Solomons Temple in Jerusalem, via nineteenth century development of the Freemasons, through to Templar appearances in Dan Brown and Indiana Jones. This book explains the whole context of Templar history, including the recent evidence discovered by the Vatican that the Templars were not guilty of heresy. It also features a guide to Templar castles and sites.

Growth Hacker Marketing
Growth Hacker Marketing
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  1009  

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.

The 50th Law
The 50th Law
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  894  

The ultimate hustle is to move freely between the street and corporate worlds, to find your flow and never stay locked in the same position. This is a manifesto for how to operate in the twenty-first century, where everything has been turned on its head. Building on the runaway success of Robert Greenes The 48 Laws of Power (almost five million copies sold), the modern Machiavelli teams up with rapper 50 Cent to show how the power game of success can be played to your advantage. Drawing on the lore of gangsters, hustlers, and hip-hop artists, as well as 50 Cents business and artistic dealings, the authors present the Laws of 50, revealing how to become a master strategist and supreme realist. Success comes from seeking an advantage in each and every encounter, and The 50th Law offers indispensable advice on how to win in business - and in life.

Tolstoy. A Russian Life
Tolstoy. A Russian Life
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  1459  

In November 1910, Count Lev Tolstoy died at a remote Russian railway station attended by the worlds media. He was eighty-two years old and had lived a remarkable and long life during one of the most turbulent periods of Russian history. Born into a privileged aristocratic family, he seemed set to join the ranks of degenerate Russian noblemen, but fighting in the Crimean war alongside rank and file soldiers opened his eyes to Russias social problems and he threw himself into teaching the peasantry to read and write. After his marriage he wrote War and Peace and Anna Karenina, both regarded as two of the greatest novels in world literature. Rosamund Bartletts exceptional biography of this brilliant, maddening and contrary man draws on key Russian sources, including the many fascinating new materials which have been published about Tolstoy and his legacy since the collapse of the Soviet Union.

The Tao of Coaching
The Tao of Coaching
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  894  

The essence and success of The Tao of Coaching has always been its focus on the practical tips and techniques for making work more rewarding through the habit of coaching - and this philosophy continues to underpin this brand new reissue. The books premise is simple: that to become an effective coach, managers and leaders need master only a few techniques, even though mastery obviously requires practice. Each chapter focuses on a specific technique - or Golden Rule - of coaching to help practice make perfect. Tried and tested by generations within and beyond the workplace, this succinct and engaging book gives readers the tools to: - create more time for themselves, by delegating well - build, and enjoy working with, effective teams - achieve better results - enhance their interpersonal skills. It demonstrates that coaching is not simply a matter of helping others and improving performance, but is also a powerful force for self-development and personal fulfilment.

The Checklist Manifesto
The Checklist Manifesto
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  1119  

THE GAME-CHANGING BOOK FROM THE BESTSELLING AUTHOR OF BEING MORTAL Today we find ourselves in possession of stupendous know-how, which we willingly place in the hands of the most highly skilled people. But avoidable failures are common, and the reason is simple: the volume and complexity of our knowledge has exceeded our ability to consistently deliver it - correctly, safely or efficiently. In this groundbreaking book, Atul Gawande makes a compelling argument for the checklist, which he believes to be the most promising method available in surmounting failure. Whether youre following a recipe, investing millions of dollars in a company or building a skyscraper, the checklist is an essential tool in virtually every area of our lives, and Gawande explains how breaking down complex, high pressure tasks into small steps can radically improve everything from airline safety to heart surgery survival rates. Fascinating and enlightening, The Checklist Manifesto shows how the simplest of ideas could transform how we operate in almost any field.

The Origins of Political Order
The Origins of Political Order
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  1459  

Francis Fukuyama examines the paths that different societies have taken to reach their current forms of political order. This book starts with the very beginning of mankind and comes right up to the eve of the French and American revolutions, spanning such diverse disciplines as economics, anthropology and geography. The Origins of Political Order is a magisterial study on the emergence of mankind as a political animal, by one of the most eminent political thinkers writing today.

The Unpublished David Ogilvy
The Unpublished David Ogilvy
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  1459  

irst collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a careers worth of public and private communications - memos, letters, speeches, notes and interviews - from the Father of Advertising and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as the finest sales instruction manual ever written, and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, it pays an agency to be imaginative and unorthodox.

Minor Feelings
Minor Feelings
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  1119  

Unputdownable ... Hong's razor-sharp, provocative prose will linger long after you put Minor Feelings down' - AnOther, Books You Should Read This Year

The Address Book
The Address Book
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  1119  

When most people think about street addresses they think of parcel deliveries, or visitors finding their way. But who numbered the first house, and where, and why? What can addresses tell us about who we are and how we live together? Deirdre Mask looks at the fate of streets named after Martin Luther King, Jr., how ancient Romans found their way, and why Bobby Sands is memorialised in Tehran. She explores why it matters if, like millions of people today, you don't have an address. From cholera epidemics to tax hungry monarchs, Mask discovers the different ways street names are created, celebrated, and in some cases, banned. Full of eye-opening facts, fascinating people and hidden history, this book shows how addresses are about identity, class and race. But most of all they are about power: the power to name, to hide, to decide who counts, who doesn't, and why.

Dancing with the Octopus
Dancing with the Octopus
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  1119  

"Extraordinary" Kate Moss "electric' lam Sissy 'burning' Julia Samuel Omaha One winter day in 1978, when Deborah Harding was just fourteen, she was abducted at knifepoint, shoved into a car and taken away, beaten, demanded a ransom, and left for dead. But what if it wasn't the most traumatic, defining event of her childhood? Undertaking a radical project, Deborah Harding deftly moves between the past and the present to unravel her story. Starting with the immediate consequences and ending with the possibility of restorative justice twenty years later, Dancing with an Octopus exposes the social and political forces that act on us after committing a serious crime. A vivid, cunning and intimate portrait of the disintegration of one family, this is a darkly humorous and innovative narrative of reckoning and recovery.

Babel
Babel
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  1119  

If you were to master the twenty languages discussed in Babel, you could talk with three quarters of the world's population. But what makes these languages stand out amid the world's estimated 6,500 tongues? Gaston Dorren delves deep into the linguistic oddities and extraordinary stories of these diverse lingua francas, tracing their origins and their sometimes bloody rise to greatness. He deciphers their bewildering array of scripts, presents the gems and gaps in their vocabularies and charts their coinages and loans. He even explains how their grammars order their speakers' worldview. Combining linguistics and cultural history, Babel takes us on an intriguing tour of the world, addressing such questions as how tiny Portugal spawned a major world language and Holland didn't, why Japanese women talk differently from men, what it means for Russian to be 'related' to English, and how non-alphabetic scripts, such as those of India and China, do the same job as our 26 letters. Not to mention the conundrums of why Vietnamese has four forms for 'I', or how Tamil pronouns keep humans and deities apart.

The Art of Logic
The Art of Logic
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  1119  

For thousands of years, mathematicians have used the timeless art of logic to see the world more clearly. In The Art of Logic, Royal Society Science Book Prize nominee Eugenia Cheng shows how anyone can think like a mathematician - and see, argue and think better. Learn how to simplify complex decisions without over-simplifying them. Discover the power of analogies and the dangers of false equivalences. Find out how people construct misleading arguments, and how we can argue back. Eugenia Cheng teaches us how to find clarity without losing nuance, taking a careful scalpel to the complexities of politics, privilege, sexism and dozens of other real-world situations. Her Art of Logic is a practical and inspiring guide to decoding the modern world.

Get Out of My Life
Get Out of My Life
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  1119  

Teenagers are difficult people, and anyone who has their own needs help. Witty, pleasant and truly insightful, "Get Out of My Life" is now aware of how to deal with everything from social media to online threats and porn, and also addresses all the complex issues of parenting teenagers, school, sex, drugs and more. But it is the title of the second chapter, "What They Do and Why," that best captures the spirit and technique of the book, explaining how to translate adolescent behavior into its true, often less complex meaning. For example, one of the key mistakes is that you get involved in win-win conflicts instead of having the wisdom to shut up when shutting up would be the most effective, though least satisfying, solution. It's another thing to be offended when a teenager thinks you, an adult, are an idiot. And there are tips on what to do when that happens.

The Concise Laws of Human Nature
The Concise Laws of Human Nature
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  1009  

The concise edition of the 2019 WINNER OF THE INTERNATIONAL BUSINESS BOOK AWARD From the million-copy bestselling author of The 48 Laws of Power Robert Greene is a master guide for millions of readers, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding and mastery. Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves. We are social animals. Our very lives depend on our relationships with people. Knowing why people do what they do is the most important tool we can possess, without which our other talents can only take us so far. Drawing from the ideas and examples of Pericles, Queen Elizabeth I, Martin Luther King Jr, and many others, Greene teaches us how to detach ourselves from our own emotions and master self-control, how to develop the empathy that leads to insight, how to look behind people's masks, and how to resist conformity to develop your singular sense of purpose. Whether at work, in relationships, or in shaping the world around you, The Concise Laws of Human Nature offers brilliant tactics for success, self-improvement, and self-defence.

The Peter Principle
The Peter Principle
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  1119  

'The Peter Principle has cosmic implications.' - New York Times 'The classic book which warns of the dangers of over-promotion' The Times In a hierarchy, every employee rises to the level of their own incompetence. This simple maxim, defined by this classic book over 40 years ago, has become a beacon of truth in the world of work. From the civil service to multinational companies to hospital management, it explains why things constantly go wrong: promotion up a hierarchy inevitably leads to over-promotion and incompetence. Through barbed anecdotes and wry humour the authors define the problem and show how anyone, whether at the top or bottom of the career ladder, can avoid its pitfalls. Or, indeed, avoid promotion entirely!

QBQ!
QBQ!
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  1009  

No one can successfully achieve goals and new objectives, provide outstanding service, engage in exceptional teamwork, make change in their community or lead other people without personal accountability. After decades of working with organisations and individuals, John G. Miller knows that the troubles that plague them cannot be solved by pointing fingers and blaming others. Rather, the real solutions are found when each of us recognizes the value of our own accountability. In this book, Miller explains how negative, ill-focused questions like "Who dropped the ball?" harm rather than help. Conversely, when we begin to ask better questions - QBQs, questions behind the questions - and to see power in ourselves, then our lives and organisations are transformed. Succinct, insightful and practical, this book provides the tools for putting personal accountability into daily action, with astonishing results.

Create Space
Create Space
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  1119  

A Financial Times Business Book of the Month Take control of your life and create space to succeed We're used to feeling stressed, rushed and overwhelmed. At work and at home there are endless calls on our attention and time. We're constantly playing catch-up. But if we want to perform optimally, and reach our full potential, we must learn to pause and create space in even the busiest day. Informed by over a decade of hands-on experience as a coach at the most senior levels of business, this book shows how to push back against the tide and create space in your life to think, relate and act on a deeper level. Learning to focus, manage time, and take control of your mental and physical space is the first step in developing and excelling in anything.